Going live on Instagram is a great way to engage with your audience in real time, with the ability to adapt based on their comments. If you're not quite sure how to go live, here's a step by step guide of how the functionality works.
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Sometimes, when looking to improve your search ranking, it can be a little confusing as to what you should change. This is a simple guide to what effects your ranking, so you can make sure you are focusing on what matters.
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You might have seen some Instagram profiles adding Highlights to the profiles. These are saved Stories, stored under titles, often with a theme.
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Pinterest is a social media platform and search engine combo, that people use mostly to create virtual inspiration boards and save information.
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Streaming live content is not only a different way to share content around your business, it allows your audience to engage on the spot so that you can react immediately. Some live content can be repurposed, and saved for your audience to watch later, or you can remove it from the web afterwards, so that it's an exclusive piece of content for those who watched it live.
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Getting your brand in front of a new audience by working with an influencer can be a great marketing strategy for many businesses, but there are a few things you may want to be careful of if you're thinking of giving it a go yourself.
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To increase your number of links, you'll need to be relevant and informative with your content, make sure people know about you, and fill the gaps. It's a wheel that's harder to get started than to keep going, but there are specific content strategies and link tactics to make getting that momentum a little easier.
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Using a content management software to plan your Instagram can seem a little counter intuitive. Instagram is meant to be the platform that you, as a human, must post to, so it can seem a little off to plan and schedule content on this platform. However, if you're running a brand or business, it's so easy to be three days down the track and realise you haven't posted at all to your Instagram.
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If you aren't in a position to hire someone to help you with your SEO ranking, there's a certain amount of work you can do on your own, if you are objective, and make the changes that you see need to be made.
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Our favourite website platform, for small to medium business, even for those who with online stores, is Squarespace. It's user friendly page builder allows even those with minimal website design skills to build a beautiful website. While you'll still need the right strategy and an eye for design to create a site with optimal user experience, Squarespace helps you make the first step.
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On top of a purpose for each piece of content, you need to have a purpose around how all of this content benefits your brand or business.
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Instagram has released a new feature this week on its desktop website. You can now watch and save Instagram Stories on the desktop site, making it really easy to save inspiration, customer shares and partner content that isn't posted directly to their profile.
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Unless they've clicked through from a direct link to another page, your website's homepage is the first place most people will see your site from.
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When you don't have the time or budget to create a full suite of imagery for your website, emails, ads and social media posts, stock imagery can be a great alternative.
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Snapchat is a great tool for businesses with an active following or community Its also a great platform to foster a community, you'll just need to let people know about it elsewhere since its not so easy for people to find you. While Snapchat adds new features constantly, not all are great for business since the platform is mostly geared towards peer to peer communication and sharing. However, here are three features which could be used for a business account...
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Para-social interaction are one sided relationships where an audience bonds with a person through media. Examples of this are celebrities like Kim Kardashian, or vloggers on YouTuber who share their lives with their followers in a very one-sided way.
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It can be incredibly helpful for your business to keep your email newsletter list up to date and relevant to your products or services. There are some simple reasons why you would want to do this, and some simple tactics to achieve it.
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Meta information is the back end copy that search engines can see, but visitors to your site cannot. There will be a place on the back end of the site platform you use where you can edit and update this information for each page on your website.
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There are so many ways you can communicate with your audience by email, but most are a mix of the following. If you haven't tried these before, we'd recommend you test them out.
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Live video is a great way to engage with your audience. But not everyone can catch it live, and even those who do may want to re-watch it later on. Here are ways you could use those videos again
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