With the rise of viral vertical video, the need for B-Roll content is growing as well. For most businesses once a social media trend starts they don’t have much time to react and post something before the trend passes them by. Capturing B-Roll of common actions and situations helps to speed up the content creation process.

It’s important to plan your podcast launch and marketing in such a way to kickstart the momentum. You’ll also need to maintain a certain element of sustainability in your marketing so that you can continue to grow your reach over time.

Most email newsletters will fit into a few types or formats. These don’t all look the same across businesses but when you look for them, you’ll likely be able to fit most emails into one of these five types.

Every email marketing provider currently has some risk of emails sent through their software showing in the subscriber’s junk folder. There are some things that businesses can do to improve their chances, as well as to educate their subscribers on how to mark their email address as “not junk”.

A hairdresser or barber often relies on a dossier of recurring clients, but people move or move on, so even an established business can benefit from regular marketing.

When people are thinking of who to go on a tour with, they are focused on the itinerary and the trust they have in the provider. That need for trust only escalates the longer the tour will be, from 2 hours to multiple weeks.

Promoting a software product is all about the audience. If it’s a niche software, your market share needs to be bigger, but ultimately your product and the way you create marketing is solely about them.

Promoting your business as an architect depends equally on the trust in your work, and the style of your work, displayed in a portfolio.

Whether you’re promoting a new book for pre-order, a book you’ve already published or an entire body of work, marketing yourself as a non-fiction author is all about your expertise and building trust.

Promoting a not for profit organisation, or Non-Governmental Organisation (NGO) requires an online presence to add legitimacy, and to help people make donations and engage with resources from anywhere, at any time.

When something is on your marketing maintenance list, it needs to be done weekly, fortnightly, monthly, quarterly, and there is only so far those tasks can be pushed before the next round is due to start. This adds more pressure and I wonder if this is one of the leading causes of marketing burnout.

Social media isn’t essential for every brand or business. Sometimes, it’s just important to own your handle on all platforms, and prove you are still operational while you market through other platforms. Other times, you’ll truly benefit from being a content king or queen, gaining an engaged audience who will become loyal to your brand.

In your marketing, you need to define some ways that people will discover you, some ways you can provide value for free, and some ways people can stay connected with your business before they purchase, especially if it is a premium offer.

One of the first hurdles any business owner has to jump, is choosing the right software and tools for their business to run on. Here’s a breakdown of my favourites for your consideration.

Marketing a real estate agent or realtor is very centred around trust, knowledge, your selling capability and your listings. It’s not as common for real estate agents to be active on social media and use all of the marketing channels available to them, but this allows a gap for other agents to step in.

Reviews help you show social proof, they can mirror and solve people’s hesitations, and show you’ve delivered your product or service to a real person. But they can also help you to rank higher in Google and other search engines and see more traffic land on your website, when they’re done well.

Social media for businesses, in general, is advertising meets user interface, so it tends to deliver an ad, in a quite traditional manner, just on a digital screen.

Promoting as an graphic design artist, your work isn’t necessarily location dependent, and you don’t necessarily have to be hired to create an online portfolio, so your options are endless.

Promoting your crafting or maker business is often all about growing the lifestyle around your brand, and the online experience gives you some really exciting ways to do this. It’s a combination of helping people find you, getting to their website, and making them want it enough to buy your products, especially over the mass produced items at the big box stores.

Promoting a food and beverage business, that is traditionally location dependent in the current age requires an online presence, to help people find out about you, and to help you engage with your customers, so they start to form a connection with your business.