We understand the benefits of selling your products on Etsy, and what that real estate can do to grow your business, allowing people to find you on a maker specific search tool. That doesn’t mean you can’t build your own platform alongside it though.

If you own a business that has been promoted and run only in the physical space for years, or maybe even decades, you might be a little hesitant about moving into the online space. There are lots benefits to having an online presence, even when all of your products or services are only sold and performed in person.

Sometimes, when looking to improve your search ranking, it can be a little confusing as to what you should change. This is a simple guide to what effects your ranking, so you can make sure you are focusing on what matters.

Streaming live content is not only a different way to share content around your business, it allows your audience to engage on the spot so that you can react immediately. Some live content can be repurposed, and saved for your audience to watch later, or you can remove it from the web afterwards, so that it's an exclusive piece of content for those who watched it live.

Getting your brand in front of a new audience by working with an influencer can be a great marketing strategy for many businesses, but there are a few things you may want to be careful of if you're thinking of giving it a go yourself.

To increase your number of links, you'll need to be relevant and informative with your content, make sure people know about you, and fill the gaps. It's a wheel that's harder to get started than to keep going, but there are specific content strategies and link tactics to make getting that momentum a little easier.

On top of a point for each piece of content, you need to have a purpose around how all of this content benefits your brand or business. Whether you are trying to entertain your readers, inspire them, or educate them, in the long term, this can make great change for your business.

Unless they've clicked through from a direct link to another page, your website's homepage is the first place most people will see your site from.

When you don't have the time or budget to create a full suite of imagery for your website, emails, ads and social media posts, stock imagery can be a great alternative.

Meta information is the back end copy that search engines can see, but visitors to your site cannot. There will be a place on the back end of the site platform you use where you can edit and update this information for each page on your website.

There are so many ways you can communicate with your audience by email, but most are a mix of the following. If you haven't tried these before, we'd recommend you test them out.

One of the biggest struggles brands often have with creating content is idea generation. Once you have the idea, it might be easy to create, or might challenge your team, but that's the fun part.

Live video is a great way to engage with your audience. But not everyone can catch it live, and even those who do may want to re-watch it later on.

The hashtags you use on your Instagram posts can either attract your perfect audience, the right audience for just that post, or the wrong people altogether.

Facebook posts can continue to show on people's post until the interest fully ends. However, say you have a sale on, and don't want people to be alerted about it afterwards and be disappointed it's too late. You can stop news feed distribution on any post by amending the settings when you post.

Product reviews help you and your customers. If your site has reviews, and another site with a similar product doesn’t, you are likely to win that war.

Whether you’re a one man team or a group of 50, paying someone to do something that doesn't positively impact your business, or your customers, is a waste of time and money.

Put yourself in your readers mind. You’re reading an email from a business professional or a great blogger you admire and come across a spelling mistake. And another. Then the incorrect use of an apostrophe. And another spelling mistake. This stunts your flow of reading as you stop at every error because the sentence doesn't make sense.

You can create a comprehensive product page to assist your customer very easily. By putting a little extra thought into what sort of information they might be looking for before they purchase, you can solve any queries they have, while they add your products to their cart.

Content marketing is a great way to give your brand reach, relatability and credibility. But, you need to make sure your clients, customers or consumers are seeing it.