Social media isn’t essential for every brand or business. Sometimes, it’s just important to own your handle on all platforms, and prove you are still operational while you market through other platforms. Other times, you’ll truly benefit from being a content king or queen, gaining an engaged audience who will become loyal to your brand.

Social media for businesses, in general, is advertising meets user interface, so it tends to deliver an ad, in a quite traditional manner, just on a digital screen.

Streaming live content is not only a different way to share content around your business, it allows your audience to engage on the spot so that you can react immediately. Some live content can be repurposed, and saved for your audience to watch later, or you can remove it from the web afterwards, so that it's an exclusive piece of content for those who watched it live.

Live video is a great way to engage with your audience. But not everyone can catch it live, and even those who do may want to re-watch it later on.

The hashtags you use on your Instagram posts can either attract your perfect audience, the right audience for just that post, or the wrong people altogether.

Facebook posts can continue to show on people's post until the interest fully ends. However, say you have a sale on, and don't want people to be alerted about it afterwards and be disappointed it's too late. You can stop news feed distribution on any post by amending the settings when you post.