Marketing Strategy Intensive
Your Focused Marketing Breakthrough
Transform one crucial area of your marketing in just four concentrated sessions!
Ready to Chart Your Course in One Marketing Territory?
Sometimes you don't need a complete marketing overhaul.
You need laser-focused strategy for the one area that will unlock your next level of growth. Whether it's social media, email marketing, SEO, podcasting, blogging, or building an online community, this intensive experience helps you master your chosen pathway with confidence and clarity.
Think of this as your strategic deep-dive expedition with an experienced guide who knows exactly how to navigate the terrain you want to conquer.
A Concentrated, Collaborative Experience
This isn't about generic advice or one-size-fits-all templates. We'll dive deep into what's working for you now, uncover the opportunities you're missing, and create a clear roadmap for achieving your specific goals. Throughout our focused sessions, you'll develop the skills to assess your current approach and make strategic adjustments that keep you agile as platforms evolve and new marketing opportunities emerge.
Focused expertise meets strategic precision. Every recommendation is backed by 11 years of marketing experience and customised specifically for your business model, audience, and goals.
Breaking Down Your Strategy Into Manageable Pieces
Complex marketing challenges become simple when you break them into strategic components. We follow a clear structure with time limits for each section, ensuring we work through every brainstorm and exercise without missing crucial opportunities.
This focused approach means you'll leave with actionable insights you can implement immediately, not vague concepts that leave you wondering where to start.
Your Strategic Marketing Expedition
Each session is 90 minutes of focused, collaborative strategy development.
Session 1: Assess
We'll map your current marketing landscape, analysing what's generating results and identifying the gaps that are limiting your growth.
This foundation helps us understand exactly where you are and where you want to go.
Session 2: Strategise
Together, we'll explore new territories and opportunities specific to your chosen focus area.
We'll craft approaches that align with your business goals, audience needs, and available resources.
Session 3: Roadmap
We'll chart your implementation pathway, creating a step-by-step plan that transforms strategy into action.
Every component will be prioritised and sequenced for maximum impact.
Session 4: Prepare
We'll finalise your execution blueprint, ensuring you have everything needed to move forward with confidence. This includes timelines, success metrics, and contingency plans for common challenges. Consider this your final preparation before embarking on your marketing adventure.
Your Complete Strategy Transformation
At the end of your Intensive, you’ll receive:
Clear, executable strategy ready for immediate implementation
Repeatable exercises you can use to refresh your marketing approach in the future
Complete session recordings so you can revisit every insight and recommendation
All strategy files we create together during our collaborative sessions
Follow-up support call one month later to tackle any implementation hurdles
Choose your marketing focus…
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Social media is a key discovery and engagement tool for many businesses, but the approach can be so unique for every business. We’ll focus our time on one or two platforms, so you’ll walk away with everything you need to plan and post for the coming months. The strategy will be crafted for your audience within the context of that platform’s content, behaviour and rewarded formats, structures and tactics. Together, we’ll plan a month’s content calendar, so you’ll never start from a blank page ever again.
Choose from Instagram, Facebook, LinkedIn, or Pinterest. -
Email is one of the most consistent avenues of communication between you and your potential and current clients and customers.
We’ll plan for your platform of choice, email content, list growth, automation and audience engagement. We’ll discuss the performance metrics that will help you make decisions over time.
You might be starting from 0, or looking to improve your current strategy.
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SEO is one of the longest term investments you can make in your marketing as your efforts compound over time. People need to find you, so let’s give them something to land on.
We’ll define the ways you could improve your ranking, how you want to show up, what you’ll present and the content you’ll need to create.
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Podcasting is an engaging, long form, community building tool. I work with my clients on shows related to their business or personal brand, to grow a podcast they love to host, and that their audience love to listen to.
I’ll help you choose your hosting platform, seasonality, show format, upcoming topics, how you’ll promote the show, and how you’ll monetise the content through sponsorships or your business.
We’ll work through how you’ll build systems and processes to ease the workload of recording, editing and producing your show. -
Blogging is part search, part customer service, part educational or entertaining, but the formats and style are completely up to you. Getting your ideas and points on the screen is one part of blog marketing, but we also want to draw people in, answer their questions, help them feel familiar with your brand and want to stick around for more. I’ll help you decide how you’ll balance those, while feeling true to you and your business’ mission and values.We’ll discuss how your reader can discover new content, how you’ll connect posts together to create a hub of content, and plan your upcoming content calendar.
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There are countless options when starting a community, which gives you the freedom to find what fits you best. Some centre the host, while others introduce the community to each other, and some strike a balance of both. I’ll help you navigate which platform you’ll build your community on, how you’ll invite people in, what you’ll offer within the space, and how you might choose to monetise directly or through your business.
We’ll create a content, promotion and events plan to help you foster the community your audience craves.
Ready to Master Your Marketing Focus Area?
Stop spinning your wheels in one area of your marketing. Discover the strategic breakthrough that unlocks your next level of growth.
Your Total Investment
$1,900 USD
Charged in your local currency
Take The First Step
On this free 45-minute discovery call, we’ll check we’re a good fit, decide which platform we’ll be focusing on, and discuss any questions you have.
FAQs
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You’ll need to fill out a brief questionnaire and share access to your accounts so I can access the analytics we need to build your strategy. We’ll have four 90 minute video calls online.
We’ll discuss all the specifics of your business, your customer and your skill set so that the strategy is both relevant and actionable.
In the Intensive, we follow a structure I’ve built, so we make sure we work through each brainstorm and exercise and don’t miss out on anything.
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After our initial 4 calls, I will send over a strategy document in an editable Canva presentation. This will allow you to continue to edit the plan as you move forward.
You’ll also receive the recordings of all of our calls, and a selection of editable documents you can quickly refer to for each of your templates we created together.
After our final call, I will again send you the recording and any additional documents.
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Your plan (how you implement the strategy) is what changes more often, so we will dedicate part of our call time to helping you recognise which analytics would likely prompt you to edit something, how to test changes and what you can learn as you create further content.
We’ll also discuss when, why and how your strategy might evolve too.