Reviews help you show social proof, they can mirror and solve people’s hesitations, and show you’ve delivered your product or service to a real person. But they can also help you to rank higher in Google and other search engines and see more traffic land on your website, when they’re done well.

Sometimes, when looking to improve your search ranking, it can be a little confusing as to what you should change. This is a simple guide to what effects your ranking, so you can make sure you are focusing on what matters.

To increase your number of links, you'll need to be relevant and informative with your content, make sure people know about you, and fill the gaps. It's a wheel that's harder to get started than to keep going, but there are specific content strategies and link tactics to make getting that momentum a little easier.

Meta information is the back end copy that search engines can see, but visitors to your site cannot. There will be a place on the back end of the site platform you use where you can edit and update this information for each page on your website.

Put yourself in your readers mind. You’re reading an email from a business professional or a great blogger you admire and come across a spelling mistake. And another. Then the incorrect use of an apostrophe. And another spelling mistake. This stunts your flow of reading as you stop at every error because the sentence doesn't make sense.