With the rise of viral vertical video, the need for B-Roll content is growing as well. For most businesses once a social media trend starts they don’t have much time to react and post something before the trend passes them by. Capturing B-Roll of common actions and situations helps to speed up the content creation process.

It’s important to plan your podcast launch and marketing in such a way to kickstart the momentum. You’ll also need to maintain a certain element of sustainability in your marketing so that you can continue to grow your reach over time.

In your marketing, you need to define some ways that people will discover you, some ways you can provide value for free, and some ways people can stay connected with your business before they purchase, especially if it is a premium offer.

On top of a point for each piece of content, you need to have a purpose around how all of this content benefits your brand or business. Whether you are trying to entertain your readers, inspire them, or educate them, in the long term, this can make great change for your business.

One of the biggest struggles brands often have with creating content is idea generation. Once you have the idea, it might be easy to create, or might challenge your team, but that's the fun part.

Content marketing is a great way to give your brand reach, relatability and credibility. But, you need to make sure your clients, customers or consumers are seeing it.