Digital Marketing Strategy Insights
Welcome to your marketing strategy basecamp. Here you'll find practical insights, step-by-step guides, and the strategic thinking you need to confidently navigate your own digital marketing journey without the overwhelm.
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Building momentum with a Marketing Flywheel
Most marketing models tell you to push harder and post more. You run a campaign, leads come in, the campaign ends, and you start all over again. Hustle, hustle, hustle. It can work for many businesses, but it's exhausting. It also doesn’t really get any easier over time, because the campaign or promotion has to be running.
B-Roll Video and It’s Use In Your Marketing Content
With the rise of viral vertical video, the need for B-Roll content is growing as well. For most businesses once a social media trend starts they don’t have much time to react and post something before the trend passes them by. Capturing B-Roll of common actions and situations helps to speed up the content creation process.
Discoverability In Podcasting
It’s important to plan your podcast launch and marketing in such a way to kickstart the momentum. You’ll also need to maintain a certain element of sustainability in your marketing so that you can continue to grow your reach over time.
Revenue Driven Marketing
In your marketing, you need to define some ways that people will discover you, some ways you can provide value for free, and some ways people can stay connected with your business before they purchase, especially if it is a premium offer.
Finding The Purpose Behind Your Content
On top of a point for each piece of content, you need to have a purpose around how all of this content benefits your brand or business. Whether you are trying to entertain your readers, inspire them, or educate them, in the long term, this can make great change for your business.
Brainstorming Content Ideas That Suit Your Brand Personality
One of the biggest struggles brands often have with creating content is idea generation. Once you have the idea, it might be easy to create, or might challenge your team, but that's the fun part.
Divide and Conquer
Content marketing is a great way to give your brand reach, relatability and credibility. But, you need to make sure your clients, customers or consumers are seeing it.