It’s important to plan your podcast launch and marketing in such a way to kickstart the momentum. You’ll also need to maintain a certain element of sustainability in your marketing so that you can continue to grow your reach over time.

Every email marketing provider currently has some risk of emails sent through their software showing in the subscriber’s junk folder. There are some things that businesses can do to improve their chances, as well as to educate their subscribers on how to mark their email address as “not junk”.

Whether you’re promoting a new book for pre-order, a book you’ve already published or an entire body of work, marketing yourself as a non-fiction author is all about your expertise and building trust.

When something is on your marketing maintenance list, it needs to be done weekly, fortnightly, monthly, quarterly, and there is only so far those tasks can be pushed before the next round is due to start. This adds more pressure and I wonder if this is one of the leading causes of marketing burnout.

In your marketing, you need to define some ways that people will discover you, some ways you can provide value for free, and some ways people can stay connected with your business before they purchase, especially if it is a premium offer.