A hairdresser or barber often relies on a dossier of recurring clients, but people move or move on, so even an established business can benefit from regular marketing.

When people are thinking of who to go on a tour with, they are focused on the itinerary and the trust they have in the provider. That need for trust only escalates the longer the tour will be, from 2 hours to multiple weeks.

Promoting a software product is all about the audience. If it’s a niche software, your market share needs to be bigger, but ultimately your product and the way you create marketing is solely about them.

Promoting your business as an architect depends equally on the trust in your work, and the style of your work, displayed in a portfolio.

Whether you’re promoting a new book for pre-order, a book you’ve already published or an entire body of work, marketing yourself as a non-fiction author is all about your expertise and building trust.

Promoting a not for profit organisation, or Non-Governmental Organisation (NGO) requires an online presence to add legitimacy, and to help people make donations and engage with resources from anywhere, at any time.

Marketing a real estate agent or realtor is very centred around trust, knowledge, your selling capability and your listings. It’s not as common for real estate agents to be active on social media and use all of the marketing channels available to them, but this allows a gap for other agents to step in.

Promoting as an graphic design artist, your work isn’t necessarily location dependent, and you don’t necessarily have to be hired to create an online portfolio, so your options are endless.

Promoting your crafting or maker business is often all about growing the lifestyle around your brand, and the online experience gives you some really exciting ways to do this. It’s a combination of helping people find you, getting to their website, and making them want it enough to buy your products, especially over the mass produced items at the big box stores.

Promoting a food and beverage business, that is traditionally location dependent in the current age requires an online presence, to help people find out about you, and to help you engage with your customers, so they start to form a connection with your business.