All Blog Posts

Finding the purpose behind your content

On top of a point for each piece of content, you need to have a purpose around how all of this content benefits your brand or business. Whether you are trying to entertain your readers, inspire them, or educate them, in the long term, this can make great change for your business.

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3 things every business needs on their homepage

Unless they've clicked through from a direct link to another page, your website's homepage is the first place most people will see your site from.

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Stock imagery for your blog or business

When you don't have the time or budget to create a full suite of imagery for your website, emails, ads and social media posts, stock imagery can be a great alternative.

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Keeping your subscriber list relevant

It can be incredibly helpful for your business to keep your email newsletter list up to date and relevant to your products or services. There are some simple reasons why you would want to do this, and some simple tactics to achieve it.

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A simple guide to meta information

Meta information is the back end copy that search engines can see, but visitors to your site cannot. There will be a place on the back end of the site platform you use where you can edit and update this information for each page on your website.

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Brainstorming content ideas that suit your brand personality

One of the biggest struggles brands often have with creating content is idea generation. Once you have the idea, it might be easy to create, or might challenge your team, but that's the fun part.

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Ways to communicate with your audience by email

There are so many ways you can communicate with your audience by email, but most are a mix of the following. If you haven't tried these before, we'd recommend you test them out.

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7 ways to repurpose your live videos

Live video is a great way to engage with your audience. But not everyone can catch it live, and even those who do may want to re-watch it later on.

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How to choose relevant and effective hashtags for your Instagram posts

The hashtags you use on your Instagram posts can either attract your perfect audience, the right audience for just that post, or the wrong people altogether.

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How to stop news feed distribution of your Facebook post

And why you might want to...

Facebook posts can continue to show on people's post until the interest fully ends. However, say you have a sale on, and don't want people to be alerted about it afterwards and be disappointed it's too late. You can stop news feed distribution on any post by amending the settings when you post.

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How to get more product reviews for your online store

Product reviews help you and your customers. If your site has reviews, and another site with a similar product doesn’t, you are likely to win that war.

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Work With Purpose

Whether you’re a one man team or a group of 50, paying someone to do something that doesn't positively impact your business, or your customers, is a waste of time and money.

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The anatomy of a great product page that sells

You can create a comprehensive product page to assist your customer very easily. By putting a little extra thought into what sort of information they might be looking for before they purchase, you can solve any queries they have, while they add your products to their cart

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The importance of grammar

Put yourself in your readers mind. You’re reading an email from a business professional or a great blogger you admire and come across a spelling mistake. And another. Then the incorrect use of an apostrophe. And another spelling mistake. This stunts your flow of reading as you stop at every error because the sentence doesn't make sense.

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Divide and Conquer

The benefits of spreading your content across multiple platforms

Content marketing is a great way to give your brand reach, relatability and credibility. But, you need to make sure your clients, customers or consumers are seeing it.

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