It can be incredibly helpful for your business to keep your email newsletter list up to date and relevant to your products or services. There are some simple reasons why you would want to do this, and some simple tactics to achieve it.
If your email list numbers are inflated with subscribers who haven’t opened your emails in months, you’ll be constantly feeling like your open rates are low. If your email list is full of reasonably active subscribers, you’ll be able to rely on your open rate, as well as the click through rate.
The demographics of your list shouldn’t be muddied with people who don’t read your emails and are no longer engaged, or you’ll be writing for the wrong people. The more accurate those demographics, the better you’ll be able to engage with your subscribers. Say your demographics shows a group of subscribers who are plus size, but half of them haven’t engaged in a while, or bought anything in over a year, you’ve got no idea if they are the same size, or have the same style even.
Subscribers who don’t often open your emails are more likely to see an email in their inbox from you and think they are being emailed too often. They may not unsubscribe, because they do want to hear from you, but they just won’t get round to reading them as much and overtime, their perception of you will change.
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It can be incredibly helpful for your business to keep your email newsletter list up to date and relevant to your products or services.
Not only does this process help you to stay on lower paid plans with your email subscription platform, but it also helps you to set better goals for yourself, while keeping your click through rates ore relevant.