Your marketing should always be profitable, and manageable. You need the time to regularly create, manage all the inquiries and sales coming in, and continue to serve your existing clients and customers.
Where possible, we also lower our impact on the earth, by avoiding wasteful practices, because they are also wasteful of your energy. Much of what benefits the user experience with faster page speeds and better SEO, also reduces carbon production, so it's a win win.
I prefer to focus on marketing any business by combining all the marketing components together, including digital, traditional and in person marketing. I work with my clients to interconnect these mediums to create a premium experience for your potential customers, engaging with them to suit their needs.
Marketing online allows for great analytics and reporting. We break down this data together to determine the success of our efforts, so you and I can better understand the otherwise subjective details, and let the target audience be the decider of what is working.
I understand what is measurable and what isn’t and know that what is easily measured is not always the right thing to indicate the success or failure of a marketing initiative.