Email marketing is still one of the most consistent options on the web. It's one of the few places in which you have (almost) unfettered access to your audience. Whether you contact people over time through automated sequences, or send a regular newsletter, this avenue is one of the best ways to show up in front of people on a consistent basis.
There are so many ways you can communicate with your audience by email, but most are a mix of the following. If you haven't tried these before, we'd recommend you test them out.
It can be incredibly helpful for your business to keep your email newsletter list up to date and relevant to your products or services. There are some simple reasons why you would want to do this, and some simple tactics to achieve it.
Every email marketing provider currently has some risk of emails sent through their software showing in the subscriber’s junk folder. This is because the email software receiving it knows it has come from a marketing platform’s server. While business owners might find this annoying, it’s actually how inboxes are meant to operate. What’s frustrating is when there’s an email you genuinely want being filtered out, but a phishing scam makes it through to your main inbox. There are some things that businesses can do to improve their chances, as well as to educate their subscribers on how to mark their email address as “not junk”. Unfortunately, people can be quite bad at checking their junk folder, and they can’t read your emails if they don’t see them.