While the platforms may shift, the content you put out on the internet can create value, show off your expertise and scale interest in your brand. Choosing which platforms to post to, and how to tailor the content to each, is key to amplifying your reach and growing your business.
Content marketing is a great way to give your brand reach, relatability and credibility. But, you need to make sure your clients, customers or consumers are seeing it.
One of the biggest struggles brands often have with creating content is idea generation. Once you have the idea, it might be easy to create, or might challenge your team, but that's the fun part.
On top of a point for each piece of content, you need to have a purpose around how all of this content benefits your brand or business. Whether you are trying to entertain your readers, inspire them, or educate them, in the long term, this can make great change for your business.
In your marketing, you need to define some ways that people will discover you, some ways you can provide value for free, and some ways people can stay connected with your business before they purchase, especially if it is a premium offer.