All Blog Posts

Marketing Mini Guide: Hairdresser or Barber

A hairdresser or barber often relies on a dossier of recurring clients, but people move or move on, so even an established business can benefit from regular marketing.

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Marketing Mini Guide: Tour Company

When people are thinking of who to go on a tour with, they are focused on the itinerary and the trust they have in the provider. That need for trust only escalates the longer the tour will be, from 2 hours to multiple weeks.

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Marketing Mini Guide: Software as a Service (Saas)

Promoting a software product is all about the audience. If it’s a niche software, your market share needs to be bigger, but ultimately your product and the way you create marketing is solely about them.

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Marketing Mini Guide: Architect

Promoting your business as an architect depends equally on the trust in your work, and the style of your work, displayed in a portfolio.

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Marketing Mini Guide: Non-Fiction Author and Speaker

Whether you’re promoting a new book for pre-order, a book you’ve already published or an entire body of work, marketing yourself as a non-fiction author is all about your expertise and building trust.

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Marketing Mini Guide: Not For Profit Organisations

Promoting a not for profit organisation, or Non-Governmental Organisation (NGO) requires an online presence to add legitimacy, and to help people make donations and engage with resources from anywhere, at any time.

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Minimising your marketing maintenance list

Maximising your time and energy through optimisation

When something is on your marketing maintenance list, it needs to be done weekly, fortnightly, monthly, quarterly, and there is only so far those tasks can be pushed before the next round is due to start. This adds more pressure and I wonder if this is one of the leading causes of marketing burnout.

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Three approaches to social media

Finding the right content volume for you

Social media isn’t essential for every brand or business. Sometimes, it’s just important to own your handle on all platforms, and prove you are still operational while you market through other platforms. Other times, you’ll truly benefit from being a content king or queen, gaining an engaged audience who will become loyal to your brand.

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Revenue driven marketing

Choosing your marketing tactics based on the gaps in your sales funnel

In your marketing, you need to define some ways that people will discover you, some ways you can provide value for free, and some ways people can stay connected with your business before they purchase, especially if it is a premium offer.

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Marketing Mini Guide: Residential Real Estate Agents

Marketing a real estate agent or realtor is very centred around trust, knowledge, your selling capability and your listings. It’s not as common for real estate agents to be active on social media and use all of the marketing channels available to them, but this allows a gap for other agents to step in.

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How to make the most of your Testimonials and Reviews to boost your SEO

Reviews help you show social proof, they can mirror and solve people’s hesitations, and show you’ve delivered your product or service to a real person. But they can also help you to rank higher in Google and other search engines and see more traffic land on your website, when they’re done well.

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Sparking Conversation with Social Media

Social media for businesses, in general, is advertising meets user interface, so it tends to deliver an ad, in a quite traditional manner, just on a digital screen.

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Marketing Mini Guide: Makers

Promoting your crafting or maker business is often all about growing the lifestyle around your brand, and the online experience gives you some really exciting ways to do this. It’s a combination of helping people find you, getting to their website, and making them want it enough to buy your products, especially over the mass produced items at the big box stores.

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Marketing Mini Guide: Graphic Design Artists

Promoting as an graphic design artist, your work isn’t necessarily location dependent, and you don’t necessarily have to be hired to create an online portfolio, so your options are endless.

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Marketing Mini Guide: Restaurants, Cafes and Bars

Promoting a food and beverage business, that is traditionally location dependent in the current age requires an online presence, to help people find out about you, and to help you engage with your customers, so they start to form a connection with your business.

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Website + Etsy - A maker's ideal combination

We understand the benefits of selling your products on Etsy, and what that real estate can do to grow your business, allowing people to find you on a maker specific search tool. That doesn’t mean you can’t build your own platform alongside it though.

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Taking your offline business online

If you own a business that has been promoted and run only in the physical space for years, or maybe even decades, you might be a little hesitant about moving into the online space. There are lots benefits to having an online presence, even when all of your products or services are only sold and performed in person.

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Factors effecting your search rank

Sometimes, when looking to improve your search ranking, it can be a little confusing as to what you should change. This is a simple guide to what effects your ranking, so you can make sure you are focusing on what matters.

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Using Live Content for your business

Streaming live content is not only a different way to share content around your business, it allows your audience to engage on the spot so that you can react immediately. Some live content can be repurposed, and saved for your audience to watch later, or you can remove it from the web afterwards, so that it's an exclusive piece of content for those who watched it live.

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Working with influencers to promote your business

Getting your brand in front of a new audience by working with an influencer can be a great marketing strategy for many businesses, but there are a few things you may want to be careful of if you're thinking of giving it a go yourself.

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Improving your search engine ranking with links

To increase your number of links, you'll need to be relevant and informative with your content, make sure people know about you, and fill the gaps. It's a wheel that's harder to get started than to keep going, but there are specific content strategies and link tactics to make getting that momentum a little easier.

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Finding the purpose behind your content

On top of a point for each piece of content, you need to have a purpose around how all of this content benefits your brand or business. Whether you are trying to entertain your readers, inspire them, or educate them, in the long term, this can make great change for your business.

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3 things every business needs on their homepage

Unless they've clicked through from a direct link to another page, your website's homepage is the first place most people will see your site from.

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Stock imagery for your blog or business

When you don't have the time or budget to create a full suite of imagery for your website, emails, ads and social media posts, stock imagery can be a great alternative.

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Keeping your subscriber list relevant

It can be incredibly helpful for your business to keep your email newsletter list up to date and relevant to your products or services. There are some simple reasons why you would want to do this, and some simple tactics to achieve it.

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