Avoiding the junk folder and improving email marketing deliverability
Every email marketing provider currently has some risk of emails sent through their software showing in the subscriber’s junk folder. This is because the email software receiving it knows it has come from a marketing platform’s server. While business owners might find this annoying, it’s actually how inboxes are meant to operate. What’s frustrating is when there’s an email you genuinely want being filtered out, but a phishing scam makes it through to your main inbox. There are some things that businesses can do to improve their chances, as well as to educate their subscribers on how to mark their email address as “not junk”. Unfortunately, people can be quite bad at checking their junk folder, and they can’t read your emails if they don’t see them.
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