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Factors effecting your search rank

Sometimes, when looking to improve your search ranking, it can be a little confusing as to what you should change. This is a simple guide to what effects your ranking, so you can make sure you are focusing on what matters.

LINKS TO YOU

When non-spammy people on the web link to you, either to your domain or specific pages, this can have a positive effect on where you sit in the search results
This shows you are an authority on this topic or keywords

KEYWORD TARGETING

Keywords and related terms show that your page or site will solve the searcher's query
There is a balancing act played here, where keywords need to be used, but not in a spammy way
Make sure the right keywords are featured in your page title, meta description, and at least somewhere on the page

PAGE PERFORMANCE

Your page load speed - 4 seconds maximum, but as fast as possible
User friendliness on mobile, tablet and PC
Content uniqueness
Length of content - make sure the page has enough content to appear helpful, aim for at least 100 words

ENGAGEMENT WITH YOUR SEARCH LINK

How people interact with your link, whether they click through or skip over your link
What they do after they click through

BRAND AFFINITY

How connected your domain name is to the search topic
When people start to search your site name with their keywords, it shows they want your version, e.g. "wedding photographer paper and lace"

ASSOCIATION OF DOMAIN WITH SEARCH

Are you the authority in that niche?
Are you a proven influencer or knowledge base for this topic?

SOCIAL DATA

In a small way, how people interact with you on your associated social platforms plays a role in how your show in results
This is a signifier of trust

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