Streaming live content is not only a different way to share content around your business, it allows your audience to engage on the spot so that you can react immediately. Some live content can be repurposed, and saved for your audience to watch later, or you can remove it from the web afterwards, so that it's an exclusive piece of content for those who watched it live.
You can learn a lot from the types of questions people ask and how they engage with the content, then use those learnings to steer your products or services and the way that you sell them. Someone should be the champion of this content, involving other team members whenever needed, but keep in mind that not everyone loves talking to a phone or camera.
We hope this got you thinking about creating live content around your business, and how you can use it to not only connect with your audience, but to better serve them too.