Promoting an artist or graphic designer, your work isn’t necessarily location dependent, and you don’t necessarily have to be hired to create an online portfolio, so your options are endless. This gives you a few benefits, but in a saturated online space, there are things you can do to stand out and be seen so that you can sell your work and be hired for your skillset.
My recommendation for this specific business type is to implement the following on your website:
You should also make sure you take photos and video of the following:
You should take photos of your work before, during, after, and styled, hung or in use. This shows people what makes your work so special, as well as see how it could work into their life.
Run giveaways or set up an affiliate programme for those who post online, so you can encourage people to do this on a regular basis.
For best search engine optimisation:
The platforms you use will depend on who your target market is, but realistically you should have a presence on Facebook, Instagram, Tik Tok and Pinterest, and you might want a presence on LinkedIn if you work with or for businesses.
You’ll want to spend most of your money on awareness and reach, and a smaller amount on traffic. You’ll want to engage people to get likes and comments as much as possible within these ads so that those who follow you will see your posts.
If there’s enough people searching for either your type of service or commissioned work, you might like to try search ads. However, shopping ads in search, display ads and YouTube ads will be your best area since they have a visual aspect to them. You;ll need to be careful in picking your demographics, based on your pricepoint and your target audience.
If you choose to run YouTube ads and Display ads, you can carefully select your channels and sites, based on where your ideal followers will hang out.
You can share your work, what you’ve been creating and putting out, including links to your videos you’ve made of your work process. You are in a unique position in that people will sign up for your newsletter solely to see what you make next, so you don’t necessarily have to offer a discount or ebook or anything like that to get people to register, so you might simply share your latest newsletter on the signup page so people know what they get. You might send out emails weekly, fortnightly or monthly, but don’t go longer than a month. For a platform, I recommend Flodesk because it is so easy to set up and manage, so it doesn’t take up too much of your time. This is a paid platform, but you don’t pay more for the more subscribers, so you can fill your list as much as people want to be on it.
Disclaimer: This blog post is a small guide to some platforms this business type could use to expand their marketing. It is not a marketing plan or marketing strategy and is not tailored completely for your business. If you are looking for a marketing strategy, let’s chat.