Taking your real world business into the online space can be a little daunting. Let's break it down together into the platforms, approaches and strategies to build a presence online in a sustainable way.
Whether you’re a one man team or a group of 50, paying someone to do something that doesn't positively impact your business, or your customers, is a waste of time and money.
When you don't have the time or budget to create a full suite of imagery for your website, emails, ads and social media posts, stock imagery can be a great alternative.
Getting your brand in front of a new audience by working with an influencer can be a great marketing strategy for many businesses, but there are a few things you may want to be careful of if you're thinking of giving it a go yourself.
If you own a business that has been promoted and run only in the physical space for years, or maybe even decades, you might be a little hesitant about moving into the online space. There are lots benefits to having an online presence, even when all of your products or services are only sold and performed in person.
When something is on your marketing maintenance list, it needs to be done weekly, fortnightly, monthly, quarterly, and there is only so far those tasks can be pushed before the next round is due to start. This adds more pressure and I wonder if this is one of the leading causes of marketing burnout.