Crafting Connections: Word of mouth and relationship marketing

Rachel Andersen

Aurora Interiors

Season 3

Episode 18

September 8, 2023

Rachel Andersen is a desert dwelling residential and commercial interior designer that collects stories from clients and weaves them into the design of their unique space in her business Aurora Interiors. In this episode we chatted about keeping the human to human elements throughout your marketing and client work, and Rachel’s approach to creating marketing content and networking to fuel her business. I was so excited to chat to Rachel, I know her and her business pretty well from being on calls together in the Being Boss Clubhouse, but I also had a few questions I knew she’d have great answers to that not only I would find interesting but also that would be of value to anyone who listens to or watches this episode regardless of the type of business they have. I hope you enjoy this conversation where we touch on her choices around what projects to promote in any month, networking, content, client relationships, gifting and her upcoming online store.

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