February 26, 2024
We’re always wanting to structure our marketing in such a way that it makes business more profitable, rather than just adding to the expense column. Profit often improves by focusing on the four main ways to grow a business. Those are increasing the efficiency of your processes, increasing their customers’ average spend, increasing the number of times they buy from you and by increasing the number of customers (of the type you want). You can fit almost anything you do to grow a business into these 4 categories.
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