We understand the benefits of selling your products on Etsy, and what that real estate can do to grow your business, allowing people to find you on a maker specific search tool. That doesn’t mean you can’t build your own platform alongside it though.

To give you a better idea of what the backend of Squarespace will look like for you, we created a guided walkthrough of some of its functionalities, so you can decide if its the type of platform for you and your dream website.

Going live on Instagram is a great way to engage with your audience in real time, with the ability to adapt based on their comments. If you're not quite sure how to go live, here's a step by step guide of how the functionality works.

Sometimes, when looking to improve your search ranking, it can be a little confusing as to what you should change. This is a simple guide to what effects your ranking, so you can make sure you are focusing on what matters.

You might have seen some Instagram profiles adding Highlights to the profiles. These are saved Stories, stored under titles, often with a theme. 

To increase your number of links, you'll need to be relevant and informative with your content, make sure people know about you, and fill the gaps. It's a wheel that's harder to get started than to keep going, but there are specific content strategies and link tactics to make getting that momentum a little easier.

If you aren't in a position to hire someone to help you with your SEO ranking, there's a certain amount of work you can do on your own, if you are objective, and make the changes that you see need to be made.

Our favourite website platform, for small to medium business, even for those who with online stores, is Squarespace. It's user friendly page builder allows even those with minimal website design skills to build a beautiful website. While you'll still need the right strategy and an eye for design to create a site with optimal user experience, Squarespace helps you make the first step.

On top of a purpose for each piece of content, you need to have a purpose around how all of this content benefits your brand or business.

Instagram has released a new feature this week on its desktop website. You can now watch and save Instagram Stories on the desktop site, making it really easy to save inspiration, customer shares and partner content that isn't posted directly to their profile.

Unless they've clicked through from a direct link to another page, your website's homepage is the first place most people will see your site from.

When you don't have the time or budget to create a full suite of imagery for your website, emails, ads and social media posts, stock imagery can be a great alternative.

It can be incredibly helpful for your business to keep your email newsletter list up to date and relevant to your products or services. There are some simple reasons why you would want to do this, and some simple tactics to achieve it.

Meta information is the back end copy that search engines can see, but visitors to your site cannot. There will be a place on the back end of the site platform you use where you can edit and update this information for each page on your website.

There are so many ways you can communicate with your audience by email, but most are a mix of the following. If you haven't tried these before, we'd recommend you test them out.

Live video is a great way to engage with your audience. But not everyone can catch it live, and even those who do may want to re-watch it later on. Here are ways you could use those videos again

One of the biggest struggles brands seem to have with creating content is idea generation. Once you have the idea, it might be easy to create, or might challenge your team, but that's the fun part. Here is a list of questions you can ask yourself to generate some ideas.

The hashtags you use on your Instagram posts can either attract your perfect audience, the right audience for just that post, or the wrong people altogether.

The best way to get the right people to see your posts, is to conduct hashtag research on a regular basis and use those hashtags on your posts.

Facebook posts can continue to show on people's post until the interest fully ends. However, say you have a sale on, and don't want people to be alerted about it afterwards and be disappointed it's too late. You can stop news feed distribution on any post by amending the settings when you post.

Product reviews help you and your customers. If your site has reviews, and another site with a similar product doesn’t, you are likely to win that war.