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We understand the benefits of selling your products on Etsy, and what that real estate can do to grow your business, allowing people to find you on a maker specific search tool. That doesn’t mean you can’t build your own platform alongside it though.
Social media integrations across Squarespace are pretty widespread. The platform allows you to put your social media links on any page, allows you to connect accounts so they can be used across the site, and for any platforms that don’t have a built in integration, there’s always the embed and code blocks.
To give you a better idea of what the backend of Squarespace will look like for you, we created a guided walkthrough of some of its functionalities, so you can decide if its the type of platform for you and your dream website.
To create an RSS feed for your podcast to be hosted within iTunes, you can use the Blog feature on your paid Squarespace plan. This will allow your podcast episodes to be automatically added to Apple Podcasts, as you update your feed, within your own website.
The first step in building your Squarespace website is to choose a template. You need one to start your site, but you’re presented with an overwhelming amount of options, with no way to compare but to look at them, one by one.
Often, building and managing a website longterm isn't a one person job. Rather than sharing your login, Squarespace allows you to add contributors and authors to your website, to both limit and track people's ability to add, or change content and settings.
Squarespace Index Pages allow you to create a single page from multiple pages of content. Each Index Page format is one of stacked, grid or slideshow. Index Pages allow the website builder to add, remove and move sections as and when they like, within or outside the Index.
If you own a business that has been promoted and run only in the physical space for years, or maybe even decades, you might be a little hesitant about moving into the online space. There are lots benefits to having an online presence, even when all of your products or services are only sold and performed in person.
Going live on Instagram is a great way to engage with your audience in real time, with the ability to adapt based on their comments. If you're not quite sure how to go live, here's a step by step guide of how the functionality works.
Streaming live content is not only a different way to share content around your business, it allows your audience to engage on the spot so that you can react immediately. Some live content can be repurposed, and saved for your audience to watch later, or you can remove it from the web afterwards, so that it's an exclusive piece of content for those who watched it live.
Getting your brand in front of a new audience by working with an influencer can be a great marketing strategy for many businesses, but there are a few things you may want to be careful of if you're thinking of giving it a go yourself.
To increase your number of links, you'll need to be relevant and informative with your content, make sure people know about you, and fill the gaps. It's a wheel that's harder to get started than to keep going, but there are specific content strategies and link tactics to make getting that momentum a little easier.
Using a content management software to plan your Instagram can seem a little counter intuitive. Instagram is meant to be the platform that you, as a human, must post to, so it can seem a little off to plan and schedule content on this platform. However, if you're running a brand or business, it's so easy to be three days down the track and realise you haven't posted at all to your Instagram.
Our favourite website platform, for small to medium business, even for those who with online stores, is Squarespace. It's user friendly page builder allows even those with minimal website design skills to build a beautiful website. While you'll still need the right strategy and an eye for design to create a site with optimal user experience, Squarespace helps you make the first step.
Instagram has released a new feature this week on its desktop website. You can now watch and save Instagram Stories on the desktop site, making it really easy to save inspiration, customer shares and partner content that isn't posted directly to their profile.
When you don't have the time or budget to create a full suite of imagery for your website, emails, ads and social media posts, stock imagery can be a great alternative.
It can be incredibly helpful for your business to keep your email newsletter list up to date and relevant to your products or services. There are some simple reasons why you would want to do this, and some simple tactics to achieve it.
One of the biggest struggles brands seem to have with creating content is idea generation. Once you have the idea, it might be easy to create, or might challenge your team, but that's the fun part. Here is a list of questions you can ask yourself to generate some ideas.
The hashtags you use on your Instagram posts can either attract your perfect audience, the right audience for just that post, or the wrong people altogether.
The best way to get the right people to see your posts, is to conduct hashtag research on a regular basis and use those hashtags on your posts.
Facebook posts can continue to show on people's post until the interest fully ends. However, say you have a sale on, and don't want people to be alerted about it afterwards and be disappointed it's too late. You can stop news feed distribution on any post by amending the settings when you post.
Product reviews help you and your customers. If your site has reviews, and another site with a similar product doesn’t, you are likely to win that war.
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