Tracking your digital presence and how to spot areas to work on
In this episode we’re talking about how to track your digital presence, and we’ll also run you through some free tools you should use as well as a couple of paid ones to add on if you’re getting more serious. The episode is really just scratching the surface of what is out there, talking about your options, but not getting too in depth and nitty gritty, so you shouldn’t get too overwhelmed, but it’s enough for you to understand a bit of it. If you’re just getting started, don’t feel like you need to do everything, just start with one and suck all the insights out of it, then add another into the mix.
Listen to the episode to find out more!
Here’s links to each of the tools I mentioned:
Google Analytics: https://analytics.google.com/analytics/web/
Google Search Console: https://search.google.com/search-console/about
Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/
Think with Google’s Test My Site: https://www.thinkwithgoogle.com/feature/testmysite
Google Optimize: https://optimize.google.com/optimize/home/
Action items this week:
Make sure you have Google Analytics set up on your website
Take a look into any other tools you want to try
Analyze the data to try and spot some room for improvement in areas you can work on
Book in time to make those edits in your calendar