Defining your point of difference for your online business

Your point of difference is essentially the thing you use to set yourself apart from whatever competition there is on the market, whether that is specialising in something, or a particular way you deliver your product or service to your customer. Part of your point of difference might also be who you serve. It might also change over time too.

Listen to the episode to find out more!

Action items this week:

  • Take a good hard look at yourself and the business and list out your strengths and list out what could be your point of difference

  • Compare this to your competitors to make sure its to the same as the others

  • Add this point of difference into your marketing communications as much as you can

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Emma PeacockComment