Choosing your social platforms

In today’s episode we’re talking about which social media platforms might be best for your brand or business.

There’s only so many hours in the day, so there’s a limit to how many you can do well. And some of the options out there might just not be the right fit for your brand. Today I want to give you a broad overview of each of the big platforms, in the hope that it will help you to decide, whether you could spend time on them, and if you currently are, whether you should really be putting time into them. We also have a quiz for you to take below.

Listen to the episode to find out more!

Action items this week:

  • Take the social media quiz

  • Roughly draft out your 3 month social calendar for your channel/s

 

Listen & subscribe

 

First, let’s talk Facebook. Pretty much everyone is on it, from teenagers, to grandparents, so you can probably say your audience is here, both age, gender, location and interests are probably covered. It’s also an advertising powerhouse, so if you have an ad budget, you can get in front of your people. Unpaid discoverability is quite low, except maybe for Videos. It also allows for groups and events. If you don’t have a big budget, we recommend doing the basics, and leaving it at that, until you have a dedicated following.

Instagram is an incredibly visual platform. If you’re a creative, or work with creative businesses, it can be great, same as a product business, but if you’re a lawyer, or something that is less visual and more corporate, it might be a little harder to create your content, and people might not be expecting you to be there. Stories and Live allows for the behind the scenes, and raw content, and you can really engage there with your followers, and get great engagement back. The discover page and hashtags allow people to stumble across you, more than they would on say, Facebook.

Pinterest is again, mostly visual, but it differs from every other option in that it is also a search engine, and it is constantly showing you content in the feed based off of what you have saved in the past, mixed in with who you follow. Discoverability, virality and the long term benefits are the best for those with lifestyle photography for their products, services, or educational and inspirational content for their site, and for bloggers too.

Twitter isn’t necessarily as big here in New Zealand, but it can be overseas. You can join essentially any conversation, and because every reply and retweet shares your brand, it can be good if you have the time to post and engage enough to get in front of the right people in decent quantities.

Linkedin is essentially the corporate version of Facebook, so it isn’t necessarily for creatives, unless they’re wanting to find and collaborate or work with corporates. While so much of this platform, is people trying to get a new job, or hire people, you can promote either yourself as a thought leader, your products or service as beneficial, or your business as the place to work. At the time of recording this at least, if you’re putting out great content on LinkedIn, you can get great reach from shares, sort of like Facebook a few years back.

When it comes to Snapchat, a large part of the users have left the platform, but a subset of young people have stayed, so what has happened is the wider content has skewed to that age group, of 16-25 and is very much pop culture specific. You can share behind the scenes, vulnerable platform, and get a great response, not too different to Instagram Stories. Discoverability is pretty low, since the only real way you can get in front of people is either with their friends sharing the content to them, or ads, so you may choose to promote your Snapchat on other platforms to grow it, and create shareable content whenever possible.

To find out which of the platforms you should be on, and how much time to spend on them, take our quiz!


Emma PeacockComment