When it's time to shift gears, we're best to evaluate the whole picture. We'll start with your audience and the key messages before we move on to evaluating each platform that could work for you, and how you'll show up on each.
Your marketing is part foundation, part acceleration, but we'll cover both sides in this strategy process.
Everything comes back to your people, so we'll clarify who they are, what they need, and how your offer works for them.
We'll clarify the best ways to explain what you do best, and the benefits of your offer to cover each context.
We'll plan for each platform, to maximise your reach and connection with the people who need what you offer, at a level that's sustainable for you to manage.
I always feel so inspired and motivated after our phone calls.
They're so good!
You’re unsure on what marketing to undertake
You aren't confident what your potential customers want to see from you
Thinking about your marketing plan is overwhelming
You want someone to sort the marketing puzzle for you
We'll choose which sessions make sense for your business, and the programme for our time together in a Discovery Call. Sessions may also differ in length to make sure we spread our focus to match your goals.
Your business is unique so your marketing strategy needs to reflect that. Your strategy combines your offer, audience, key messages and the methods of delivery, but we don't stop there!
Your marketing strategy has to be implemented and updated with the changes of the outside world, so we won't stop til we have a clear action plan, a roadmap and a clear understanding of where you're headed.
Through this process, you'll bring all the thoughts, feelings, possibilities and options together, so we can lay them all out.
During our sessions, we'll centre the team around one core focus at a time, with an external mediator (me) there to keep you on track to take your marketing planning off the back burner.
We’ll reconfigure your marketing content, break down the upcoming action items and create a sustainable, practical marketing plan.
Your website or online store
Your tech stack
Blog, podcast or video content
Search engine optimisation
I often find we can cover each platform or area in 1-3 calls, depending on the work required to get it just right.
We'll get all the puzzle pieces together, to craft an actionable, sustainable roadmap
Let's get things all laid out, in a super clear and concise strategy.
We'll blend their skills and expertise into your strategy to keep things on track.
We'll cover every part of your marketing, so everything works together.
All that's left is to take action!
This will depend on the strategy package we build together in our discovery call. Each session will be a collaborative process, usually on a Zoom call, so you will need to commit time to being on those, prepared with any information I'e requested ahead of the call. You'll also need to execute your marketing strategy for it to be tested to evolve optimally.
We can break down the payments to allow you to better manage the investment, into 3 or 4 payments. This will include an additional admin fee. I do recommend to clients that they make sure they have the budget already set aside for the option they choose, so they can implement the best long term investment decisions for their business' marketing.
In our discovery call, we’ll talk about the platforms or topics you need a review and strategy for, so that we can account for each of our plans. You already know a lot of the information we need, so we simply need to work through a process to get it all organised. If research is needed, we can plan accordingly.
I'll also do my own investigations outside of our calls, testing your website and marketing platforms so you're not sitting waiting while I do that work. Occasionally when a client doesn't have a marketing team, I might take on additional project work to ensure actions are done quickly, all of which is quoted and approved before I get started. We manage this on an ad hoc basis.
We'll work together over a series of weeks, with a few check in sessions to work through any hurdles that come up as your implement your strategy.
Options to add ongoing support and assistance are made available to you once your marketing strategy is completed. This might be a good fit for you if you need help hiring new team members or would prefer to outsource some of the action steps or management of the strategy's execution.
However, our aim will be to best prepare you for working on your own, with tools and resources to assist you as you continue to make adjustments.
Book a discovery call so we talk through your goals and needs. I'll give you advice on what your next step could be, whether that’s strategy support, coaching, outsourcing, a course or something else entirely.
On this call, we spend 45 minutes discussing your goals and needs, to decide whether this marketing strategy package is the right fit for you.