Social Media Strategy Intensive
Sarah Flood-Baumann Design
Book & Editorial Designer
Lexington, Kentucky, USA
Sarah Flood-Baumann
"This Strategy Day gave me the tools to create future monthly social media content for my brand.
The experience was solid. I felt that I was getting well-researched information and you met me in where I was without judgement.
I have LOVED having all the materials from our days neatly organized into one folder that I can go back and reference. It's the gift that keeps on giving."
The Marketing Goal
Before we worked on Sarah's strategy, she shared that she "had zero strategy and was wasting so much time posting with no goals or markers to consider." Sarah was rarely posting, and felt like when she was, that it was not making an impact, and wasn't drawing in quite the right audience.
This feeling is somewhat common for business owners, and impacts how and what they share, how long it takes and how their potential clients and customers are able to connect with them.
Sarah chose to focus on her Instagram and LinkedIn profiles in a Social Media Strategy Intensive.
The Strategy Intensive
During this project, we:
defined the purpose and position of social media in the wider marketing plan
completed a social media audit
refined the target audience
went through a mindset and time review
set goals for the near future
defined the key messages to be delivered across social media
defined the content pillars that will fill the content calendar
created a bespoke prompt list for each content pillar
defined the differences and similarities in the approach to Instagram and LinkedIn
set calls to action and caption templates to not start from zero every time
covered the tools Sarah can use to manage and schedule her content
built a content calendar together for the following month to bring everything together into the final form
The Strategy Day process creates a framework for the client to go back to over time, where the fundamentals are set in place, but there is also a malleable process that can be reused whenever the platform or the audience shifts.
Gain this same insight for your business
Let's talk about how we can make an impactful shift for your business, across your social media or another component of your marketing strategy.