Marketing A Science Backed Brand with Chanel Clark of Arepa

Season 3, Episode 16

Chanel Clark is the Marketing Manager at Arepa, a business created to make brains work better. We chat about her role and how the business has grown in her time there. We chatted about marketing a purpose driven business, which gives great insights into how marketing is more than just product placement, even on a grander scale. That allows the team to do more than content marketing, adding what could be classed as events, but with more meaning behind it.

FMCG stands for fast moving consumer goods, in other countries it can be called Consumer packaged goods or CPG. Ultimately, the drinks are available in supermarkets and dairies, which is what we call a corner store, because milk, and is also available online for one off purchases or subscriptions from their website to make things super simple, with their supplements and powders on offer too.

I discovered Arepa before it was in supermarkets, at least in my town so its been great to see it expand and become more accessible to people, which does put Chanel’s role in a unique position. It’s FMCG but its not something like crackers that would only ever sell in those retail environments, plus those brand values and the mission allow it to overlap into other positive space, so I’m excited for their products and their mission to take over the world.

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At Ārepa, we exist to make brains work better - from our scientifically proven brain nutrition, to our mission to teach people more about their brain.

Find Chanel: https://www.linkedin.com/in/chanel-clark-155630b0/

Find Ārepa: www.drinkarepa.com