July 3, 2023
Today's guest is Alison Hoenes, a freelance patternmaker working with slow fashion womenswear brands and host of the How Fitting podcast. I met Alison in the Being Boss Community and I really admire how much she has niched and how that best serves her and her clients. I chat with Alison about the benefits of niching, how that process of refining worked for her, and the marketing lessons she's learned over the past 6 years in business.
