Behind The Seams: Marketing a Slow Fashion Patternmaker Business with Alison Hoenes
Season 3, Episode 13
Today's guest is Alison Hoenes, a freelance patternmaker working with slow fashion womenswear brands and host of the How Fitting podcast. I met Alison in the Being Boss Community and I really admire how much she has niched and how that best serves her and her clients.
I chat with Alison about the benefits of niching, how that process of refining worked for her, and the marketing lessons she's learned over the past 6 years in business.
Find Alison:
https://alisonhoenes.com/free-resources/