Most marketing models tell you to push harder and post more. You run a campaign, leads come in, the campaign ends, and you start all over again. Hustle, hustle, hustle. It can work for many businesses, but it's exhausting. It also doesn’t really get any easier over time, because the campaign or promotion has to be running.

It’s important to plan your podcast launch and marketing in such a way to kickstart the momentum. You’ll also need to maintain a certain element of sustainability in your marketing so that you can continue to grow your reach over time.

Every email marketing provider currently has some risk of emails sent through their software showing in the subscriber’s junk folder. There are some things that businesses can do to improve their chances, as well as to educate their subscribers on how to mark their email address as “not junk”.

Whether you’re promoting a new book for pre-order, a book you’ve already published or an entire body of work, marketing yourself as a non-fiction author is all about your expertise and building trust.

When something is on your marketing maintenance list, it needs to be done weekly, fortnightly, monthly, quarterly, and there is only so far those tasks can be pushed before the next round is due to start. This adds more pressure and I wonder if this is one of the leading causes of marketing burnout.