Brand Building Content vs Sales Content for your digital marketing calendar

Brand building content is the type of content that tells people what your brand story is, what your point of difference is, and the information around your brand, without a link to sell anything, but also no salesy language at all.

Sales content is when you’re pitching something and try to convert your people to a sale of some kind. This could also be a like my page pitch, subscribe to my email pitch, or anything like that, which isn’t a direct money exchange, but will ultimately lead to a percentage of conversion.

Listen to the episode to find out more and hear about some examples and extra tips!


Action items this week:

  • Review your content calendar to make sure you have separate brand building and sales content and that your sales content is all in the right place, possibly meaning it’s not public until the person has showed some interest

  • Check your funnel, making sure you’re capturing people in an ad or email funnel.

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Emma PeacockComment