Planning Your Website

Let’s lay out the order in which you should take your website from idea to building. At first, try not to look too much at your competitor’s website and other sites, just put yourself in the place of your customers and think of what they would be looking for.

Know what your platform is capable of

This can give you ideas, but also gives you the parameters to work within. If you choose to go with Squarespace, Wix, Shopify, Showit, or another platform, do you research, start a trial, just find out what you could possibly do at its limits. On the other hand, you can make a list of everything you want, and tick those capabilities off when picking a platform.

Decide what Pages you’ll have

Make a list of what pages you will need, whether that includes an About page, a shop page, categories, newsletter signup, freebies, whatever, but make a list and decide what each page needs to include.

Create your Navigation

Decide which of those pages need to be in your main menu, which will be in the footer, and which can just be linked to somewhere else.

Wireframe your Pages

Before you get too into designing your page layouts on the screen, you can start drawing them out on paper, and layout the text you want, where, and the images around them, where you want the buttons, all of that. Do this before you start choosing fonts and colours, and all of that jazz.

Your Design Style

In between wireframing your pages, and putting it all on screen, you’ll need to decide on some elements of your design. This way, when you start adding content into the platform, it won’t look all wrong. Depending on what platform you are using you may be able to edit these design settings before building out your content.

To do this, we love creating a Pinterest board, dedicated to designs we like, colours, combinations of fonts, or other quirks. From there, we pick colours, and Google fonts that will be used. We then add those to our site early on in the build as we can. Within Squarespace, this means going into Site Styles and making your tweaks. Other platforms will differ.

Now you’re ready to put your plan into action and start laying the website out. You might come across something that seemed easier in your design process, but a quick Google will hopefully solve any problems you come across, enabling you to build your dream website.


Sign up to be given access to your planning worksheets